Eneco

Eneco wanted a full half-year of social ads, across different formats, audiences, and messages, all running in parallel. The traditional way is to space shoot days across the quarter, which is expensive, slow, and by the third month the brand starts looking tired. We needed a way to compress the whole calendar into a single production without losing the texture and variety the campaign needed.

Across a single shoot day we captured everything at once. UGC style content with real customers, polished high-end footage with talent, product stills, cutdowns, behind-the-scenes B-roll. The whole shoot was choreographed against the edit plan that came after, so every minute on set fed multiple deliverables. The result was a modular library we cut into hundreds of ad variations across paid social, ready to ship across six months. The price calculator anchored the message. The production model is what made it 2.0.