Tripel Karmeliet

A legacy in a bottle

Tripel Karmeliet isn’t just another beer—it’s a symbol of craft, heritage, and excellence. The challenge? Capture all that in visuals that feel as rich and refined as the brew itself. No stock imagery. No shortcuts. Just storytelling with depth.

A concept that pours prestige

We developed a visual language that balances elegance with boldness. This wasn’t about shouting—we wanted to whisper luxury. Each frame was built around contrast: light vs. dark, sharp vs. soft, tradition vs. innovation. From bottle close-ups to atmospheric scenes, everything pointed back to one thing: Grand Cru, redefined.

A one-day deep dive

With a tightly run production day, we shot every element of the campaign in one go—still and motion. From golden pours to moody bottle shots, every setup was carefully crafted to reflect the beer’s refined profile. No filler. Just visuals that feel like sipping something special.

A visual universe for a premium launch

The result? A full suite of campaign visuals ready for global roll-out—from print to POS to digital. Consistent, elevated, and deeply on-brand.

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