Réé Coffee

Launching a Mexican coffee brand in Belgium?

Réé Coffee had a big ambition: bring the rich flavors and story of Mexican coffee to Belgian cups. But entering a saturated market takes more than just a good product—you need attention, trust, and community. Our mission? Build that bridge. Fast. In two weeks, we helped Réé go from unknown to unforgettable with content that didn’t just tell a story—it started a movement.

From beans in Mexico to believers in Belgium

We kicked off with a sharp strategy and one simple goal: let the origin speak. We traveled to Mexico to capture the real story—where the beans grow, who makes it happen, and why it matters. Back in Belgium, we built a campaign that brought that story to life with scroll-stopping video, targeted ads, and direct community engagement.

2,000 leads in 2 weeks

Authenticity sells—and we proved it. The launch campaign generated over 2,000 leads within just 14 days. With a mix of high-impact video, photo content, and smart media buying, we built a base of loyal Réé fans and gave the brand a head start most startups only dream of.

A strategy-first approach

Our approach started with one key idea: Réé isn’t just coffee—it’s connection. We translated that into a clear structure with content pillars like origin, taste, people, and ritual. We crafted video stories around those pillars, matched formats to platforms, and layered on paid media to maximize reach and relevance.

From origin to obsession

The result was a cross-border production that captured both raw authenticity and refined execution. From coffee fields in Mexico to coffee corners in Brussels, every shot helped build a brand with soul.

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