National Police

How do you convince 800 people to join the force

The police wanted to attract 800 new colleagues. But not just anyone—they were looking for people with heart, drive, and team spirit. The challenge? Police work is often misunderstood. Our task was to break clichés, create clarity, and show the real impact of the job. No fear tactics. Just purpose.

We translated the briefing into a strategic, creative campaign concept. Filming everything from interviews to action, daily life to emotion—we kept it real. With smart planning and agile production, we created scroll-stopping content in record time.

A strategy first approach

We started by defining a clear strategic story: “Joining the force means joining a team that makes a difference—every single day.” From that story, we built a creative framework that allowed flexibility across channels, formats, and timelines. We mapped out content pillars (action, teamwork, diversity, growth) and matched them with platform goals—from awareness to conversion.

A production beyond any they had seen

To give the campaign a cinematic look we transformed an airport hangar into a full-scale film set and constructed a custom 4x4m softbox, giving us total control over light and mood.This setup allowed us to shoot high-end portraits and action scenes with a visual identity that’s beyond any other public sector campaign.

Staggering results

A powerful, human campaign that showed what it really means to wear the uniform. Not staged. Not sensational. Just honest stories with a look and feel that truly stands out. As a result this campaign reeled in talent like no other.