Champion

Can you outdrive and outsmart your opponent?

Champion Lubricants and Playsports wanted to do something different. Not just another race. Not just another quiz. But both—at the same time. The result? Fast and the Curious—a high-octane, high-stakes challenge where speed meets smarts. Our job: capture the adrenaline, the competition, and the chaos—and turn it into a format you can’t stop watching.

From horsepower to headspace

We filmed a wild head-to-head between pro drivers Sam De Jonghe and Marc Goossens on the Mettet circuit. But this wasn’t just about racing lines—it was about testing reflexes and racing knowledge. Between laps, drivers had to answer questions under pressure. We captured it all: tight camera rigs, drones in the sky, and quiz podiums in pit lanes. The result? A format that flips the script on motorsport content.

Entertainment meets education at full throttle

The fusion of action and trivia brought in a wide audience—not just motorsport fans, but anyone who loves competition with a twist. Fast and the Curious turned out to be a fresh take on brand storytelling: fun, fast-paced, and full of personality.

A strategy-first approach

This wasn’t about random stunts. We built the concept around key brand values: performance, precision, and boldness. Each challenge was designed to show Champion’s deep knowledge of motorsport and their passion for innovation. Content pillars were structured around skill, speed, and technical know-how—brought to life with a sense of play.

A production that hit every gear

To bring viewers straight into the driver’s seat, we used drones, FPV cams, car rigs, helmet cams—you name it. Every element was designed for energy, pace, and punch. Combined with bold motion graphics and dynamic edits, the end product looked more Netflix than niche.

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