Bombay Sapphire

A fresh twist on a classic gin

For the Benelux launch of its new lemon-forward variant, Bombay Sapphire turned to the region’s top bartenders to craft signature serves. Our job? Build a campaign that didn’t just show the product—but celebrated the people, the flavour, and the craft behind it.

Creativity, on the rocks

We built the campaign around creative ownership. Each bartender brought their own vision, and we brought it to life through moody visuals, cinematic cocktail builds, and bold creative portraits. Every shot was designed to feel elevated, expressive, and unmistakably Bombay.

A production with real flavour

In a one-day shoot, we captured a full visual world—from intimate bartender moments to styled cocktail builds and crisp bottle detail. A single space transformed into a layered, atmospheric setting allowed us to move between setups with precision—maximising output without sacrificing style.

A campaign that kept on pouring

The result? A striking, personality-led campaign that activated the Benelux region with content built for social, PR and trade. Months of usage. Consistent brand impact. And a fresh flavour that now has a story to match.