Bacardi

Closing with a bang. 

Bacardi’s Rum Month isn’t just another brand activation—it’s a month-long celebration across the Benelux. The challenge? Keep the energy high all month and finish with a closing party that doesn’t just mark the end, but amplifies the brand’s bold identity. From in-bar activations to one massive finale, we were there to turn every moment into a visual experience worth remembering.

From month-long momentum to one unforgettable climax

Together with the Bacardi team, we mapped out every stage of the Rum Month campaign, building energy as we went. The highlight? A high-energy closing party that brought together bold branding, live content capture, and a fast-turnaround edit engine. We made sure everything felt cohesive, connected, and unmistakably Bacardi—from pre-party buzz to post-party assets.

One night, all the content you need

Our team captured the entire experience in real time—without slowing down the party. Bars got tailor-made visuals, influencers received ready-to-post content, and Bacardi walked away with a full library of footage. Photo. Video. Stories. Recaps. All styled, all on-brand, and all delivered the next day.

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A strategy-first approach

This wasn’t just about showing a party—it was about showing what Bacardi stands for. We translated the brand's bold, celebratory energy into a content structure designed to boost visibility and shareability across platforms. Every shot had a purpose—from creating hype on Instagram to supporting future sales activations.

Bringing the brand to life—on every level

We worked closely with Bacardi’s activation team to align brand goals, on-site logistics, and content timing. The result? A party that wasn’t just fun—it worked. Real people, real energy, and a brand presence that owned the night.

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